Zero Budget Marketing

Zero Budget Marketing

Marketing is everyone’s responsibility. It is much more than what the ‘marketing department’ does. It is rather about aligning the whole business to the changing needs of chosen market segments. There...

SUBSCRIPTION BUSINESS MODEL

Today our lives are being impacted heavily by the information and communications technology (ICT) and many people can hardly imagine their lives without phones, tablets or other gadgets. With today’s technology, it has made subscription business models so easy and appealing, but if done right it becomes successful and a p...

Product Launch – PODLANCER in review

Product Launch – PODLANCER in review



The term product launch is not a new word. It is a term practically used every day as new products enter either the physical or digital market on a daily basis. But what exactly does the term mean...